Published on: September 3, 2026
Vanguard Australia, a leading provider of low-cost investment and superannuation solutions, has today announced the appointment of independent media agency Principle Media Group (PMG) as its new media agency partner.
Following a rigorous and competitive pitch process, Principle Media Group (PMG) will take over the media account from incumbent agency UM. PMG will now spearhead the strategic media planning, placement, and channel orchestration for Vanguard Australia as the brand enters its next major phase of local market evolution.
The decision comes at a pivotal moment for Vanguard Australia, which is currently celebrating its 30th anniversary in the Australian market and experiencing significant momentum, including its recent milestone of reaching $100 billion in ETF assets under management and securing Canstar’s 2026 Most Satisfied Customers Award for Vanguard Super.
Vanguard’s Head of Marketing, Rebecca Pope, welcomed the partnership with PMG to support the brand’s next growth phase while thanking outgoing agency UM for their dedication and contributions. The appointment highlights a broader industry trend of major brands partnering with independent agencies for agile strategies, with work commencing immediately.
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