Published on: July 31, 2026
Mumbai, India, 31st July 2026: Mercedes-Benz India has announced a multi-year title partnership with the Indian Padel Tour (IPT) for the 2026–27 season, marking the luxury automotive brand’s first association with competitive padel in India.
The strategic partnership has been enabled and brought to life by Fuse India, Omnicom Media’s sports and entertainment agency, bringing together two brands united by a shared commitment to performance, precision and progressive lifestyles.
Underscoring the growing convergence of sport, lifestyle and premium experiences, the association reflects Mercedes-Benz India’s continued focus on building meaningful cultural connections with emerging communities. As one of the world’s fastest-growing sports, padel has rapidly gained momentum in India, particularly among entrepreneurs, professionals and business leaders, making it a natural platform for the brand to engage with a discerning, premium audience.
Organised by PadelPark India, the Indian Padel Tour is the country’s leading competitive padel platform. Since 2024, IPT has hosted 37 tournaments across seven cities, engaged more than 5,000 players and built a thriving community of over 50,000 enthusiasts, making it India’s largest competitive padel tour.
The Mercedes-Benz Indian Padel Tour 2026–27 season will feature 19 tournaments across 10 cities, comprising 10 City Opens, five Grand Slams and four Special IP events. The season will commence with the opening tournament at Mumbai’s World Trade Centre from 31st July to 2nd August 2026, culminating with the season finale in Bengaluru in June 2027.
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Speaking on the partnership, Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said,
“At Mercedes-Benz, the brand desirability extends beyond alluring products to curated experiences and building communities that inspire our customers, creating culture-shaping modern trends. The association with the Indian Padel Tour reflects our commitment to creating such distinctive experiences, championing performance and creating emerging lifestyle trends.”
Jigar Rambhia, Head of Fuse India, added,
“Culture is constantly creating new spaces where brands can build authentic relationships with audiences. Padel is one such space that is witnessing remarkable momentum in India, and this partnership brings together an iconic global brand and the country’s premier competitive padel platform at a defining moment for the sport. The most effective partnerships are those that evolve alongside the communities they serve, and at Fuse India, we aim to identify these moments of convergence and shape partnerships that create lasting value for brands and the ecosystem at large.”
Elaborating on what this collaboration means for the future of padel in India, Jigar Doshi, Co-Founder, PadelPark India, remarked,
“The Indian Padel Tour was created with a simple ambition: to build the competitive ecosystem that every great sport needs. While participation introduces people to padel, competition inspires them to improve, dream bigger and stay engaged with the sport for years to come. We are proud to welcome Mercedes-Benz India as the Title Partner of IPT. This partnership is not just about supporting tournaments; it is a shared commitment to building the future of padel in India and establishing the country as one of the world’s most exciting emerging markets for the sport.”
As Padel’s footprint continues to expand in India, the association underscores the importance of long-term partnerships in accelerating the sport’s development. Together, Fuse India, Mercedes-Benz India and PadelPark India are contributing to a stronger competitive ecosystem while helping unlock the next phase of growth for the sport.
