Published on: July 9, 2026
Reliance Broadcast Network Limited (RBNL) has unveiled ONE BIG WORLD, a new integrated media and entertainment platform that brings together the company’s radio, digital, news, digital out-of-home (DOOH), and experiential businesses under a single brand identity.
Built on the legacy of BIG FM, the new platform marks a strategic evolution from operating standalone business verticals to offering an integrated media ecosystem designed to serve audiences and advertisers across multiple touchpoints.
According to the company, ONE BIG WORLD reaches more than 500 million monthly users through 67 BIG FM radio stations, the BIG News Network, BIG LIVE with over 100 million lifetime users, a social media network reaching more than 20 million users, and over 5,000 BIG DOOH screens across more than 75 cities.
As part of the launch, RBNL has also introduced new offerings including BIG FM One, BIG Experiences, and BIG Vibe, further strengthening its presence across hyperlocal content, vernacular digital media, AI-powered platforms, and experiential marketing.
Commenting on the launch, Sahil Mangla, Chairman, RBNL, said: “For nearly two decades, BIG FM has built deep-rooted trust, hyperlocal relevance, and an unmatched emotional connection with Indian audiences. ONE BIG WORLD is our strategic response to the evolving, non-linear consumer journey. It transforms Reliance Broadcast from a radio broadcaster into an indispensable daily companion – seamlessly integrating radio, news, digital, DOOH, and live experiences into one cohesive, AI-powered ecosystem. Backed by marquee investors and leading business groups, this marks a bold new chapter in building India’s most progressive, connected, and trust-backed media powerhouse.”
Ashit Kukian, CEO, RBNL, added: “With ONE BIG WORLD, we are unlocking a new dimension of value for consumers and advertising partners. Brands no longer need to piece together fragmented campaigns. We offer robust, 360-degree, in-house solutions – from content creation to multi-channel distribution and on-ground activations across Radio, News, Digital, DOOH, and experiential platforms. This unified approach delivers deeper engagement, greater scale, and measurable business outcomes with real ROI.”
The platform is structured around three core business segments.
The first includes BIG FM, BIG News Network, and BIG DOOH, offering radio broadcasting, digital-first news, and transit-focused digital out-of-home advertising.
The second focuses on digital products such as BIG FM One, an AI-powered audio and video platform featuring vernacular and hyperlocal content with commerce capabilities, alongside BIG LIVE and BIG Social Connect.
The third segment covers experiential offerings, including BIG Vibe, BIG Concerts & IPs, and BIG Experiences, which span live entertainment, concerts, festivals, corporate events, and MICE services.
With audiences increasingly consuming content across multiple channels and brands seeking integrated marketing solutions, ONE BIG WORLD is designed to provide a unified platform that connects content, technology, advertising, and consumer engagement.
