Published on: July 7, 2026
WPP Media Australia & New Zealand has successfully retained L’Oréal Groupe’s media and influencer business following a competitive agency review, reinforcing the long-standing partnership between the two organisations.
The agency announced the development through a LinkedIn post, highlighting its continued commitment to supporting L’Oréal’s growth by combining talent, technology, data, and specialist expertise.
The post stated: “We’re excited to continue to build on our partnership with L’Oréal Groupe. It brings together the best of our people, data, technology and specialist capabilities from across the group to drive L’Oréal’s next chapter of growth and transformation.”
The renewed mandate will see WPP Media continue delivering integrated media and influencer marketing solutions while supporting L’Oréal’s evolving marketing and business objectives across Australia and New Zealand.
Commenting on the account retention, Aimee Buchanan, CEO of WPP Media Australia & New Zealand, said: “What’s most exciting is the model we’ve built together with L’Oréal, designed not for where the business is today, but for where it’s going next. It brings together the best of our people, data, technology and specialist capabilities across the group, and shows how we can shape the future of marketing in partnership with our clients.”
Peter Vogel also highlighted the strength of the partnership, saying: “We have an incredible team working on L’Oreal – it’s a relationship built on delivering results and innovation day in, and day out. We’re excited to continue that relationship and keep pushing forward and unlocking new opportunities for growth.”
The account retention reflects WPP Media’s continued focus on delivering data-driven marketing, media innovation, and influencer capabilities to help L’Oréal achieve its next phase of business transformation.
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