Published on: May 18, 2026
New Delhi, 18th May,2026: .Havas Media India, the media agency of Havas Media Network India, conceptualised and executed a first-of-its-kind radio campaign to mark Hyundai Motor India Limited’s (HMIL) 30th anniversary in India. For the day, Radio Mirchi 98.3 FM, India’s No. 1 FM network transformed its on-air identity to 98.30 (Thirty), a creative tribute to three decades of HMIL’s journey in India.
The campaign was built around a simple but powerful idea renaming the frequency itself into the milestone across 20 cities across India.
FM 98.3 became FM 98.30 (Thirty), giving millions of listeners an immediate and tangible way to experience Hyundai’s 30-year legacy. Havas Media India further amplified this with dedicated prime-drivetime roadblocks from 8:00 AM to 9:00 AM and 6:00 PM to 7:00 PM, during which the airwaves were filled with stories, memories, and moments that define three decades of Hyundai in India.
Established on May 6, 1996, Hyundai Motor India has grown into one of India’s most trusted automotive brands, having sold over 13.5 million units including 9.6 million domestically and 3.9 million exported to over 150 countries. Having served as Hyundai India’s media agency for 16 years, Havas Media India designed this activation to go beyond conventional brand communication turning a brand anniversary into a shared national moment that people could genuinely feel.
Virat Khullar, Head – Marketing, Hyundai Motor India Limited, said, ” As Hyundai Motor India celebrates 30 years of Trust, Pride and Progress, this campaign is a creative reflection of the deep bond we share with millions of customers across the country. It is heartening to see our journey being celebrated in such an engaging and memorable manner, this activation captures that spirit beautifully, reinforcing Hyundai’s commitment to meaningful innovation and customer-centric experiences.”
Mohit Joshi, Chief Executive Officer, Havas Media Network India, said, “Some milestones deserve more than a campaign they deserve a moment that people can truly feel. FM 98.Thirty is exactly that. Renaming a radio station, even for a day, is a bold and memorable way to honour 30 years of an iconic brand’s journey in India. We have had the privilege of being Hyundai’s media agency for 16 years, and this campaign reflects the depth and ambition of that partnership.”
With this campaign, Havas Media India continues to strengthen its position as a strategic and creative media partner, delivering ideas that go beyond media planning to create genuine cultural impact for clients.
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