Globale Media has announced the promotion of Kritika Arora to Senior Director – Brand Strategy & Performance Marketing, reinforcing its leadership team as it continues to expand globally.
In her new role, Arora will oversee integrated brand and performance marketing initiatives, focusing on driving strategic growth for clients while further strengthening Globale Media’s position as a full-funnel marketing solutions provider.
Arora has played a significant role in the company’s growth journey, consistently delivering impactful strategies that combine brand storytelling with performance-driven results. Her expertise spans brand development, digital performance, and data-led marketing, where she has successfully led campaigns for global clients, enabling scalable and measurable business outcomes.
Her elevation comes at a time when Globale Media is accelerating its presence across international markets and expanding into emerging digital ecosystems. Arora’s leadership is expected to enhance the company’s integrated marketing capabilities and support its vision of delivering comprehensive solutions across the marketing funnel.
Commenting on the promotion, Bhavesh Talreja, Founder and CEO of Globale Media, said, “We are delighted to promote Kritika to Senior Director – Brand Strategy & Performance Marketing. Her strong understanding of both brand and performance ecosystems, coupled with her ability to drive measurable outcomes, makes her a valuable leader at Globale Media.
Talreja added, “Kritika has consistently demonstrated strategic vision and execution excellence, and we are confident that she will play a pivotal role in shaping our next phase of growth and strengthening our position as a global performance marketing powerhouse.”
Throughout her tenure, Arora has demonstrated a strong ability to align brand strategy with performance marketing goals, helping clients achieve both visibility and return on investment. Her data-driven approach and strategic thinking have contributed significantly to expanding the company’s client success portfolio.
Arora added, “Globale Media’s vision of integrating brand and performance marketing to deliver measurable impact has always inspired me. I’m excited to take on this expanded role and continue building innovative, data-driven strategies that help our clients scale sustainably. I look forward to working closely with our teams and partners to unlock new growth opportunities.”
Founded in 2017, Globale Media has rapidly grown into a leading adtech player with operations across India, APAC, and MENA. The company offers services including ROI-led user acquisition, programmatic advertising, influencer marketing, connected TV, and app marketing solutions.
With a strong focus on innovation, Globale Media continues to build an integrated adtech ecosystem powered by AI, automation, and data intelligence, helping brands achieve long-term, sustainable growth.
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