Mumbai, March 05, 2026: Greaves Electric Mobility has announced the appointment of Pranesh Urs as Head of Marketing. Pranesh brings over approximately thirteen years of experience in Marketing and Branding, having worked across organizations across sectors such as Automobile and Consumer Electronics
In this role, Pranesh will report to Mr. Vikas Singh, Managing Director and Chief Financial Officer, and will be responsible for leading the marketing function at GEML. He will be tasked with strengthening brand positioning of Ampere, Ele and Eltra, driving integrated marketing initiatives across E2W and E3W, and supporting the company’s mission of delivering sustainable and intelligent mobility solutions.
Speaking on the announcement, Mr. Vikas Singh, MD and Chief Financial Officer, Greaves Electric Mobility, said “We welcome Pranesh Urs to Greaves Electric Mobility at an important phase in our journey. His experience across consumer technology and green mobility businesses brings valuable perspective to our marketing efforts. As the EV space aims to orient from specification-led to everyday mobility, I am confident that his deep knowledge and leadership will support our focus on delivering accessible and reliable electric mobility solutions for customers across the country.”
Over the course of his career, he has been associated with a diverse range of organizations in the consumer electronics and green mobility space, namely, Ather Energy, Samsung India Electronics, and Hewlett- Packard India Sales Private Limited. He holds a bachelor’s degree in mechanical engineering from Mangalore University and a Masters Diploma in Business Administration from Symbiosis Institute of Management Studies, Pune.
As GEML continues to strengthen its product offerings with a range of electric two and three wheelers, with an aim to expand its retail and service footprint, Pranesh Urs’s appointment will ensure the company stays focused on delivering practical, dependable mobility solutions for customers across India, backed by product development and on ground support.
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