Criteo Closes 2025 With Momentum In Agentic Commerce Strategy
INDIA – February 12, 2026: Criteo (NASDAQ: CRTO) reported Q4 and full-year 2025 earnings today, marking a year of solid execution and accelerating progress toward its agentic commerce ambitions. Powered by its AI-driven performance engine and global retail media footprint, the company is advancing new agentic shopping experiences while continuing to deliver measurable outcomes and strong financial performance at scale.
“Criteo delivered strong performance for the year,” said Michael Komasinski, Chief Executive Officer of Criteo. “We are advancing our position at the forefront of agentic commerce, with differentiated commerce data, AI-driven decisioning, and global reach that provide durable advantages and support sustainable growth and long-term shareholder value.”
Advancing Agentic Commerce from Vision to Execution
Criteo progressed on its plans to leverage its AI and commerce intelligence layer to deliver purchase-driven recommendations in emerging AI-powered shopping environments. Recently, the company:
- Introduced an Agentic Commerce Recommendation Service, designed to power AI assistants with relevant, intent-based product recommendations. In offline testing, it delivered a 60% uplift in prioritizing products most likely to be purchased versus standard product listings.
- Advanced testing with LLM partners, with one partner moving into extended proof-of-concept testing in Q4 and pilots planned with additional partners.
- Advanced testing with new conversational shopping and sponsored discovery formats, including sponsored recommendations and ads within retailer agents.
- Embedded agentic capabilities across marketer solutions via its Model Context Protocol, with agent-driven workflows for audience creation and reporting insights going live in market.
Scaling the AI-Powered Performance Engine
Criteo continued to scale its AI-powered performance engine across channels and the full funnel, driving durable performance for advertisers. In Q4, the company:
- Delivered Performance Media Contribution ex-TAC (net revenue) growth of 2% at constant currency, driven by AI-powered Commerce Growth campaigns and cross-channel activation.
- Progressed toward self-service of Criteo GO, enabling advertisers to launch high-performing, AI-powered campaigns in five clicks and remaining on track for full self-service launch in Q1 2026.
- Accelerated cross-channel performance, with social delivering double-digit sequential growth. 37% of GO campaigns now include social; supported by strong momentum with Meta and expanding engagement with additional partners.
Reinforcing Retail Media Leadership
Retail media remains a core growth driver for Criteo and a critical part of its agentic commerce strategy, as retailers invest in new discovery experiences while maintaining control over product selection, pricing, and monetization. In Q4, the company:
- Delivered Retail Media Contribution ex-TAC (net revenue) of $75 million, with same-retailer Contribution ex-TAC retention of 110% (excluding its largest retailer), driven by multi-year contracts and exclusive partnerships with most of its retailer clients.
- Generated 25% year-over-year growth in retail media spend, driven by strong holiday performance.
- Completed its Google SA360 integration to unlock incremental brand search budgets. In Q4, the company delivered approximately 600% ROAS for a leading global CPG brand in early deployments.
- Accelerated adoption of auction-based onsite display, with spend up 65% quarter over quarter, now live with 49 retailers, including Ulta Beauty.
- Expanded its global retail media footprint, with new retailers including Lidl and JB Hi-Fi.
2025 Facts & Figures
These full-year results reflect the scale, resilience, and profitability of Criteo’s business model as the company continues to invest in AI-driven innovation.
- $1.9 billion in revenue in 2025, with Contribution ex-TAC of $1.2 billion, up 3.5% year over year at constant currency.
- $4.3 billion in media spend in 2025, growing 3% year over year at constant currency, underscoring Criteo’s global scale across performance and retail media.
- Retail Media Contribution ex-TAC of $260 million, with 16% growth when excluding the two retail media clients with previously disclosed scope reductions.
- Performance Media Contribution ex-TAC growth of 4% year over year at constant currency, driven by AI-powered Commerce Growth and cross-channel activation.
- Free Cash Flow of $211 million, up 16% year over year, highlighting the strength and resilience of Criteo’s business model.
Read more: Criteo Introduces Agentic Commerce Recommendation Service To Power AI Shopping Assistants
