Freshworks has announced the appointment of Kady Srinivasan as its new Chief Marketing Officer, strengthening its global leadership team as the company sharpens its focus on AI-driven service software. Srinivasan brings more than 15 years of experience leading marketing transformation and growth initiatives across high-performing SaaS organisations.
In her new role, Srinivasan will spearhead Freshworks’ worldwide marketing strategy, supporting the company’s mission to deliver simple, effective service software that enhances both customer and employee experiences. She will report to Mika Yamamoto, Chief Integrated Customer Growth Officer at Freshworks, who continues to oversee marketing, customer support, and the company’s small business and commercial sales and customer success functions.
Commenting on the appointment, Mika Yamamoto said, “Kady’s mix of experience is a strong fit for Freshworks. She has successfully led large-scale, sustained marketing transformations and built high-performing global marketing engines that drive predictable, measurable growth across PLG, inbound, and enterprise go-to-market models. On top of her exceptional leadership qualities and proven business results, Kady upholds our value of putting customer needs at the center of brand building.”
Before joining Freshworks, Srinivasan served as Chief Marketing Officer at You.com and Lightspeed Commerce. She previously held senior leadership roles at Klaviyo as SVP and Global Head of Marketing, and at Owlet Baby Care as both Chief Marketing Officer and Chief Revenue Officer.
Sharing her perspective on the move, Srinivasan said, “I’m thrilled to join Freshworks at this pivotal moment where AI defines the future of service. Freshworks is uniquely positioned to lead this shift by delivering uncomplicated, AI-assisted solutions that cut through complexity and genuinely serve the customer. I look forward to working with this talented team to amplify our brand and accelerate growth through this efficient and superior path.”
In addition to her operating roles, Srinivasan is a Venture Advisor at Relay Ventures and advises fast-growing AI startups including HighTouch and Doss.
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