Mumbai, India — Eggfirst Advertising and Digital Marketing Agency has announced the appointment of Samrat Manchekar as Senior Vice President, strengthening the agency’s leadership as it sharpens its focus on Tier 2, Tier 3 and rural markets across India.
In his new role, Manchekar will lead strategic initiatives aimed at building deeper market penetration beyond metros, helping brands unlock growth in emerging and under-served regions. He will work closely with clients and internal teams to design culturally relevant, insight-led communication strategies tailored to India’s diverse consumer landscape.
Manchekar brings with him extensive experience across advertising, brand strategy and integrated marketing, with a strong understanding of regional markets and consumer behaviour. Known for his hands-on leadership style and market-first thinking, he has consistently worked at the intersection of creativity, business impact and local relevance.
Commenting on his appointment, Samrat Manchekar said, “I am pleased to announce my new position as Senior Vice President at Eggfirst Advertising and Digital Marketing Agency. In this role, I will be specializing in Tier 2/3 and rural markets of India. I look forward to the opportunities and challenges that lie ahead.”
Eggfirst’s leadership believes the appointment comes at a crucial time, as brands increasingly recognise the scale and long-term potential of India’s next wave of growth markets. With rising digital adoption, evolving aspirations and strong consumption momentum, Tier 2, Tier 3 and rural India are set to play a defining role in the country’s marketing and business ecosystem.
With this move, Eggfirst reinforces its commitment to building future-ready marketing solutions that combine strategic clarity, creative effectiveness and deep market understanding, enabling brands to connect meaningfully with consumers across India.
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