Adidas has named Atish Negi as its new Brand Director for India, strengthening the company’s leadership across marketing and category management. Negi steps into the role after holding several senior positions at Haleon and GSK Consumer Healthcare India.
Announcing the move on LinkedIn, he wrote: “I’m happy to share that I’m starting a new position as Brand Director at adidas!”
Prior to joining adidas, Negi led the Vitamins, Minerals & Supplements category at Haleon for the India Subcontinent. His earlier responsibilities included roles such as marketing manager and senior brand manager for Sensodyne India. During his nine-year journey with GSK Consumer Healthcare India, he worked across brands like Sensodyne, Iodex and Digestive Health, along with managing sales teams across Delhi, Haryana, Himachal Pradesh and the North East.
Negi’s professional journey began with Super-Max, where he worked across Vietnam, Indonesia and the Philippines in product strategy, distribution and trade development. He also completed a summer internship at Procter & Gamble in Singapore.
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