Maars Communicates, one of India’s rapidly expanding PR and communication consultancies, has been chosen as the strategic communications partner for BabyOrgano, a prominent Ayurvedic wellness brand focused on children’s health. The appointment follows BabyOrgano’s recent ₹20 crore ($2.4 million) pre-Series A fundraise led by RPSG Capital Ventures, with additional backing from Sauce.vc.
The new funding will support BabyOrgano’s ambitious roadmap, including product innovation, marketing initiatives and operational expansion, as the brand aims to reach ₹100 crore in revenue by FY27. With a parent community exceeding one million and a strong 40% repeat purchase rate, BabyOrgano continues to reinforce its presence in India’s holistic child wellness category.
Maars Communicates—founded by siblings Mausam Shah and Aayush Shah—has quickly emerged as a storytelling-driven agency known for shaping reputation across diverse sectors. The firm currently manages communications for 50+ retainer clients across real estate, corporate, lifestyle, entertainment, AI studios and creator economy brands.
With over ten years of experience, Mausam has led PR for major platforms and IPs such as MX Player, EPIC Channel’s rebranding, Lux Golden Rose Awards, Event Capital properties like WindMill Festival and PetFed, as well as social impact initiatives of the Birla Group including Mpower and Ujaas. The agency also manages communications for leading kids’ brand R for Rabbit.
Mausam Shah, Founder & Director – PR, Maars Communicates, said, “BabyOrgano stands at the intersection of trust, tradition, and innovation. Their mission aligns perfectly with the purpose-driven brands we champion at Maars Communicates. We are excited to shape their narrative, amplify their vision, and elevate Ayurveda-led child wellness into mainstream conversations.”
Aayush Shah, Co-Founder & Director – Digital & Business Development, added, “At Maars, we prioritise brands that create meaningful impact. BabyOrgano’s growth reflects strong values and deep consumer trust. We look forward to strengthening their reputation and leading high-impact storytelling as they expand across India.”
Ripul Sharma, COO of Natureovedic Consumers Pvt Ltd, commented, “As BabyOrgano makes strides in the kids’ care space, the strategic expertise of Maars Communicates will be an immense asset. BabyOrgano is a leading kids’ D2C health, wellness and personal care brand built on innovative, science-backed Ayurvedic products. Partnering with Maars Communicates enables us to leverage their deep experience and strong industry relationships, creating a powerful synergy that aligns with our vision for accelerated and impactful growth.”
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