Jupiter Money has announced that Adityan Kayalakal, its Vice President and Head of Marketing, has exited the company after a seven-month tenure. Kayalakal, who joined the fintech platform in May 2025, was responsible for leading brand strategy, marketing, and growth communication during his time with the organisation.
Kayalakal’s departure marks a significant development for the fast-scaling fintech brand, given his rapid career trajectory across some of India’s most high-velocity digital and marketing environments.
Before joining Jupiter Money, Adityan was part of the founding team at Veera, where he played a pivotal role in launching and scaling the Web3-powered rewards browser to over 4 million users in its first year. His contributions spanned GTM strategy, brand development, UI and product communication, and strategic partnerships across Web2 and Web3 ecosystems. Under his leadership, Veera rolled out major brand campaigns, introduced its multi-chain wallet and DApp store, and expanded its presence into more than 100 markets.
Prior to Veera, Kayalakal held a global digital leadership role at BYJU’S, steering marquee campaigns featuring Lionel Messi, overseeing communication for the FIFA World Cup, and delivering multiple large-scale initiatives across the sports and education sectors. His earlier roles included leading content and distribution for the NBA in India, as well as managing Publicis Emil’s South Asia operations for Mercedes-Benz under the Publicis Groupe network.
Across his career, Adityan Kayalakal has earned a reputation for scaling digital-first brands, building teams from the ground up, leading digital transformation, and crafting high-impact campaigns across sectors including sports, education, automotive, Web3, and fintech.
As Jupiter Money enters its next phase of growth, the company has not yet announced a successor for the marketing leadership role.
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