Hashtag Orange, a next-generation agency committed to redefining modern brand–consumer engagement, has onboarded Dr. Anirban Chaudhuri as its new Chief Strategy Officer (CSO).
With more than 26 years of diverse experience across brand strategy, integrated communication, media investment, consumer research, and financial sector insights, Dr. Chaudhuri adds deep strategic strength to the agency’s leadership. His extensive expertise positions him to elevate Hashtag Orange’s strategic roadmap and support its mission of delivering end-to-end, insight-led solutions for clients.
Dr. Chaudhuri’s appointment is expected to advance the agency’s innovation capabilities, enhance its competitive standing, and guide clients through evolving market landscapes with long-term foresight.
Speaking about his joining, Mukesh Vij, Founder of Hashtag Orange, said, “Having Dr. Anirban join us is truly a matter of pride. His depth of expertise is unparalleled, and we are confident that his leadership will play a pivotal role in accelerating Hashtag’s next phase of growth. This appointment is fully aligned with our long-term vision and strategic direction.”
Sharing his perspective on the new role, Dr. Anirban Chaudhuri added, “Integrated marketing is not just about combining channels; it’s about anticipating market shifts and building resilient strategies. I am thrilled to bring my experience to Hashtag Orange, an organization dedicated to continuous evolution. We will focus on deepening our strategic capabilities to ensure our clients consistently possess the foresight needed to win in a dynamic, competitive environment.”
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