OLX India, a leading online marketplace for pre-owned goods and services, has announced the appointment of Apoorv Pandey as its new Chief Marketing Officer (CMO). This strategic leadership move reinforces OLX India’s commitment to strengthening its brand presence, deepening consumer engagement, and driving innovation in the digital commerce space.
In his new role, Apoorv Pandey will spearhead OLX India’s marketing and growth strategy, focusing on enhancing brand visibility, expanding user engagement, and elevating customer experience across its digital platforms. His appointment marks an important milestone as OLX continues to evolve as a trusted marketplace for millions of Indian consumers.
Sharing his excitement about the new role on LinkedIn, Pandey wrote, “I’m happy to share that I’m starting a new position as CMO at OLX India.”
Before joining OLX India, Apoorv Pandey served as Senior Vice President – Strategy at Zepto, where he was instrumental in shaping the company’s strategic direction, scaling operations, and driving growth initiatives. His career spans over a decade across e-commerce, quick commerce, gaming, and food tech industries in India and Southeast Asia, where he has led several high-impact marketing and product development programs — from early-stage scaling to IPO preparation.
A seasoned marketing leader, Pandey is known for his strategic vision, data-driven insights, and innovative storytelling. At OLX India, he is expected to lead the brand into its next phase of growth, aligning marketing strategies with evolving consumer behaviors and digital transformation goals.
With Apoorv Pandey at the marketing helm, OLX India aims to further solidify its leadership in the digital marketplace ecosystem by enhancing user trust, engagement, and innovation across its product offerings.
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