ZEE Studios has announced the appointment of Karishma Kakar as Associate Director – Marketing, marking her transition from the company’s OTT platform, ZEE5, to lead key initiatives in film and entertainment marketing.
Karishma brings with her over a decade of experience across media, publishing, and consumer marketing. In her new role, she will focus on developing integrated marketing campaigns, driving audience engagement, and strengthening the studio’s connection with moviegoers through impactful storytelling and digital-first strategies.
Sharing her thoughts on the new role, Karishma Kakar wrote on LinkedIn:
“My journey with ZEE5 over the past few years has been truly special – filled with learning, experimentation, collaboration, and growth alongside some of the most passionate teams. It’s been a place that’s felt like home, with mentors and colleagues who’ve inspired me every step of the way.
“As I begin this next chapter within the ZEE family, I’m thrilled to dive deeper into the world of movie marketing – crafting campaigns that celebrate cinema, connect with audiences, and bring powerful stories to life on the big screen.”
Karishma joined ZEE5 in 2022, where she played a key role in content and campaign marketing for the OTT platform. Her experience spans reputed organizations such as Mid-day, Hindustan Times, and Marico, where she contributed to brand communication, digital engagement, and consumer activation strategies.
Her appointment at ZEE Studios reflects the company’s ongoing commitment to nurturing in-house talent and strengthening its marketing leadership as it continues to expand its footprint across cinema, digital, and regional entertainment.
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