Mumbai, 13th October 2025: In a landmark collaboration that bridges India’s broadcasting legacy with the future of digital entertainment, CloudTV, India’s first homegrown Smart TV Operating System, has partnered with Prasar Bharati’s OTT platform – WAVES. This partnership aims to make India’s vast public service digital content easily accessible on connected TVs, reaching millions of households across the nation.
Through this partnership, CloudTV’s 12+ million users across many popular Smart TV brands will now enjoy access to WAVES OTT’s extensive and diverse library—featuring content in over 20 languages across multiple genres. The catalogue brings together Doordarshan and Akashvani’s timeless archives with new-age entertainment, news, music, cultural programs, and live events, ensuring that India’s stories—past and present, are available to every viewer, anytime and anywhere.
Abhijeet Rajpurohit, COO & Co-Founder, CloudTV, said:
“Our partnership with Prasar Bharati’s WAVES OTT represents a milestone in making India’s cultural and creative richness universally accessible. CloudTV is proud to power this digital bridge connecting nostalgia with innovation, heritage with technology, and the wisdom of the past with the imagination of the future. Together, we are reshaping how India watches, listens, and experiences its own story.”
Gaurav Dwivedi, CEO, Prasar Bharati, added:
“WAVES is a manifestation of India’s self-reliant digital vision, a public service OTT platform that brings together Doordarshan, Akashvani, and India’s vast creative ecosystem in one digital space. This partnership with CloudTV ensures that our content reaches audiences across Smart TVs nationwide, allowing more citizens to engage with India’s culture, knowledge, and entertainment seamlessly.”
CloudTV, developed by CloudWalker Streaming Technologies, is India’s first certified Smart TV Operating System, empowering millions of users across many leading television brands. With a growing network of content partners and its connected-TV advertising platform, CloudTV Ads, it continues to redefine India’s Smart TV experience by making high-quality digital content accessible and affordable for all.
WAVES OTT, India’s Public Service Digital Platform, serves as a one-stop destination for video, audio, live TV, radio, magazines, podcasts, and cultural content. It celebrates India’s linguistic and cultural diversity with programming in over 20 languages, spanning national events, archival documentaries, regional films, and digital originals. Alongside its rich nostalgic catalogue, WAVES also offers contemporary shows, lifestyle features, youth-centric programming, and exclusive premieres—blending the timeless with the trending.
Now featured prominently on CloudTV OS-powered Smart TVs, WAVES brings India’s stories, sounds, and spirit straight to every living room—bridging tradition with technology and heritage with modernity. With CloudTV OS already powering Smart TVs from many popular brands such as Lloyd, Intex, Micromax, Croma, Sansui, Hyundai, and T-Series, this collaboration ensures a truly nationwide reach across millions of connected homes.
Viewers can now simply look for the WAVES logo on their CloudTV OS–powered Smart TVs to access the application and engage with a world of unlimited content. With WAVES, India’s audiences can enjoy access to a vast multi-lingual library of content that celebrates India’s rich cultural heritage while embracing the future of digital storytelling. A spirit that truly Desh ka Apna OTT. Desh ka Apna OS.
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