72andSunny, the globally renowned creative agency with offices in Los Angeles, New York, Amsterdam, and Sydney, announced the launch of the 72andSunny Creative Collective to address growing demand for multi-market creativity and integrated campaigns worldwide.
The newly formed Creative Collective brings together leading creative agencies, including Forsman & Bodenfors and Bruce Mau Design, expanding 72andSunny’s multi-office presence across North America, Europe, and the Asia Pacific (APAC). Forsman & Bodenfors offices in Toronto and Singapore will now operate under the 72andSunny banner, while the European offices will retain the Forsman & Bodenfors brand, maintaining regional roots while contributing to global client impact. The collective also integrates Hecho Studios, further enhancing its creative capabilities.
“The return of the brand into Singapore as a regional hub for Asia marks a renewed commitment to the agency’s international growth and ambitions in Asia,” the agency stated.
Justine Armour, appointed Global Creative Lead for the Creative Collective, added, “I’m thrilled that Forsman & Bodenfors and I will join the house now known as the 72andSunny Creative Collective, and that my role will expand to EMEA, APAC, and to my original home of ANZ. See you in Singapore, Amsterdam, Sydney, and soon, everywhere else.”
In Singapore, Po Kay Lee will continue as President, joined by Firrdaus Yusoff as Head of Creative and Siddhant Lahiri as Head of Strategy. Together, the leadership team aims to leverage the expanded Creative Collective to deliver innovative campaigns across diverse markets.
Chris Kay, International President of 72andSunny, said:
“We are beyond excited to be returning to a region that has always inspired and energised us. Building a regional hub in Singapore with the amazing Forsman & Bodenfors team, gives 72andSunny the perfect platform to continue our rapid international growth, fueled with a best-in-class creative team.”
Po Kay Lee added:
“Our time with Forsman & Bodenfors has been extraordinary, helping us unlock amazing potential with our team and clients. Joining 72andSunny allows us to supercharge that potential, and more. We’re embracing our shared ambition for globally impactful creative work, and gearing up for exciting, bold growth across Asia.”
The launch of the 72andSunny Creative Collective underscores the agency’s commitment to multi-market collaboration, innovation, and delivering exceptional creative work for clients across APAC, EMEA, and North America.
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