Mumbai, 24th September 2025: Sanjay Mehta, former founder of Mirum (one of India’s largest and most successful digital agencies), is embarking on a new entrepreneurial journey with the launch of – Ananta Quest. Aimed at inspiring reinvention, belonging, and purposeful living for individuals aged 50 to 65 – the platform helps navigate and transform life’s second innings, enabling them to live with purpose, clarity and optimism.
Sanjay Mehta is one of India’s most respected entrepreneurs and investors. As a serial entrepreneur and active angel investor, he has built, scaled, and exited multiple ventures while mentoring countless startups. His ability to predict trends early on led him to being a pioneer in e-commerce while launching Homeindia.com way back in 1998 and being one of the earliest to launch a social media agency, Mirum in 2009.
Sanjay’s latest venture is born out of his own quest for clarity and meaning in life’s second innings. He launched his content series “What If You Live To Be 100” (available as videos, podcast and blog articles) where he has honest, real conversations around the themes that matter most in the second half of life — health, wealth, relationships, reinvention, and legacy. Spotting this emerging trend early, for the third time now, Sanjay has launched his new venture, Ananta Quest.
Speaking about this new innings, Sanjay Mehta (Founder, Ananta Quest) says, “For many, turning 50 brings both freedom and uncertainty. Even the most successful individuals face hard hitting questions at this stage about identity, purpose, health, family and legacy. Through Ananta Quest, we want to create a trusted space where people can find answers, rediscover themselves, and move from ambiguity to reinvention.”
Ananta Quest is based on the pillars health (prana), wealth (artha), and community (ekatra). It is focused on actionability. Over time, it aspires to shape a new narrative for India’s 50+ individuals, one that is modern, empowering, and full of vitality.
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