Wondrlab, India’s leading creative and content network, has announced the appointment of Abbas Mirza as Content Lead at its digital agency arm, WYP (What’s Your Problem).
With this appointment, Wondrlab continues to build on its vision of delivering next-generation content solutions rooted in cultural intelligence, innovation, and impact. Abbas will report directly to Amit Akali, Co-founder and Chief Creative Officer at Wondrlab, and will work closely with Dipti Rode, one of the network’s senior creative leaders, to lead content and creative strategy across key accounts.
A decorated industry professional, Abbas Mirza brings over 15 years of experience and an award-winning portfolio that includes notable work for top Indian brands such as Colgate, HDFC Bank, Ariel, Raymond, Gillette, Whisper, McDowell’s No.1, Reliance Smart, and many more. His body of work has earned accolades at global and national forums, including the Cannes Lions and the Governor’s Award.
Some of his most recognized campaigns include:
“Share the Load” for Ariel
“Pregathon” for Bio-Oil
“Vigil Aunty” for HDFC Bank
“CID Investigation” for Colgate MaxFresh
Amit Akali, Co-founder & CCO, Wondrlab, expressed his excitement about the appointment:
Abbas joins us as Content Lead in what is a pivotal role at WYP. He will be partnering with Dipti Rode, one of our most seasoned and sharpest creative leaders, to drive content and creative excellence across key accounts. With his rich experience and award-winning body of work, I’m excited to see the kind of magic this duo will bring to the table. Wishing them both the very best in this journey.”
Commenting on his new role, Abbas Mirza said:
“For a creative professional, staying ahead of the curve is everything. With the rise of AI and next-gen tools, it’s essential to be at a place that embraces the future with the right creative vision, and Wondrlab is exactly that. I’m thrilled to collaborate with a dynamic team of young creatives and learn from a legendary leader like Amit Akali.”
With Mirza’s appointment, Wondrlab continues to strengthen its leadership team and creative firepower, ensuring its solutions remain at the forefront of technology, culture, and platform innovation.
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