Schbang has been appointed as the performance marketing partner for Pyng, a Bangalore-based expert discovery platform designed to serve the city’s dynamic professionals. The mandate includes end-to-end ownership of creative development, media execution, and search performance — positioning Schbang as a full-stack performance partner for the brand.
The debut campaign, now live, showcases six AI-generated films developed entirely using Google’s Veo 3. These creatives highlight relatable, everyday professional dilemmas — from missed workouts to last-minute tax scrambles — positioning Pyng as the go-to platform for discovering verified experts across 50+ categories including fitness, finance, travel, events, and skill-based hobbies.
Schbang executed a full-funnel strategy, leveraging rapid creative testing, spend optimization, and performance scaling to drive installs and user retention. Early data shows strong traction across diverse consumer segments.
“The task was clear: create performance creatives that were fast to build, frictionless to run, and still culturally sharp,” said Aditya Sobti, Creative Director at Schbang. “We used Veo 3 to move with speed and precision, building ads that convert while staying true to the category’s reality.”
“Speed and specificity were key,” added Mrugank Desai, Head of Media Sciences at Schbang. “This wasn’t just about scale; it was about delivering utility with clarity. The creative system powered by Veo 3 helped us do both.”
“As Pyng continues to use AI to solve real-life chaos, we’ve also been exploring how it can help tell our story,” said Vaishnavi Bhagwat, Marketing Manager at Swiggy. “While we were still figuring out Veo 3, Schbang moved fast and got the campaign out the door. No shoot, no delays, just sharp, AI-led creatives that landed strong. The final assets didn’t just match the vision — they were visually striking, quick to produce, and already earning love online. Now we’re scaling them across performance to build serious brand momentum for Pyng.”
As Pyng continues to redefine how Bangalore’s professionals connect with experts, the campaign marks a new chapter in AI-led performance storytelling — merging speed, strategy, and standout visuals to build momentum in India’s growing expert economy.
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