Snapchat has launched a bold out-of-home (OOH) campaign across major Indian metro cities, aimed directly at brands and media agencies. Titled “It’s Time to Advertise on Snapchat,” the campaign speaks plainly to marketers trying to reach Gen Z — a demographic that Snapchat has long claimed as its core audience.
With over 250 million monthly active users in India, Snapchat is positioning itself as a go-to platform for brands looking to engage Gen Z through innovative and interactive content formats like AR lenses, creator-led storytelling, and multi-format ad solutions.
The eye-catching yellow billboards feature cheeky copy like “Don’t cry over poor engagement. Snap out of it.” and “Gen Z’s attention is on Snapchat. Be the centre of it.” — sending a clear message to brands that are yet to fully embrace the platform.
Strategically placed near top agency hubs and brand offices, the campaign is designed to grab the attention of decision-makers and marketing heads. It reflects Snapchat’s confident push to become a larger part of marketing media plans in India.
“It’s Time to Advertise on Snapchat campaign shows our commitment to helping brands connect with India’s Gen Z, who are shaping culture and the economy. The campaign is simple, straightforward, fun and really gets straight to the point on how to engage with this cohort. It’s a friendly nudge to rethink the old way of doing things and explore Snapchat that presents multi ad formats that are winning attention,” says Ankit Goyle, head of marketing, Snapchat – India.
Conceptualised by Toaster INSEA, Snapchat’s creative agency of record, the campaign will also have a digital leg launching July 10, designed to extend its direct messaging into online formats native to the platform.
As Gen Z’s spending power rises and mobile-first engagement dominates consumer behavior, Snapchat is reminding brands that it’s not just a space for filters and fun — it’s a serious platform for performance and connection.
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