Tokyo, July 1, 2025 – BBDO Japan has officially announced the promotion of Shuhei Ishikawa to the role of President and Director, effective immediately. Ishikawa, who previously served as Managing Director, brings over a decade of leadership and strategic expertise, particularly in the digital and engagement space.
Since joining BBDO Japan in 2015 as Planning Director, Ishikawa has played a pivotal role in driving integrated communication strategies that address complex business challenges for both domestic and global brands. His journey within the agency has seen him lead multiple teams in roles such as Head of Digital & Engagement, General Manager, and Managing Director, consistently contributing to client growth and business transformation.
With this leadership transition, BBDO Japan reaffirms its commitment to combining the strength of the BBDO global network with localized insights, aiming to deliver enhanced value and stronger client partnerships.
Commenting on his new role, Ishikawa said:
“I am truly honored to take on the role of President at BBDO Japan. Over the past decade, I’ve had the privilege of working with an incredibly talented team and visionary clients. As we move forward, I am committed to fostering a culture of creativity, collaboration, and innovation—ensuring we continue to deliver impactful solutions that help our clients thrive in an ever-evolving world.”
This appointment underscores BBDO Japan’s continued focus on strategic leadership and creative excellence in a rapidly changing marketing landscape.
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