Partha Sinha, a seasoned leader in media, marketing, and finance, has taken on a new role as Senior Advisor in the consumer practice at McKinsey & Company. With a career spanning top positions at The Times Group, BBH, Ogilvy, and Citibank, Sinha brings a unique blend of creative and business expertise to the consulting firm’s global clientele.
He joins McKinsey following his departure from Bennett, Coleman & Co. Ltd. (BCCL), where he held the dual roles of President and Chief Brand Officer, leading brand strategy for prominent publications such as The Times of India and The Economic Times.
Alongside his new advisory role, Sinha is also building his consultancy—ABLTY Advisory LLP—to offer strategic counsel to brands and businesses navigating change. He currently serves as Chairman of the Board of Governors at the Advertising Standards Council of India (ASCI) for 2024–25.
Sinha’s transition reflects a growing trend of leadership talent bridging the worlds of marketing, media, and high-level business consulting.
