UTI Pension Fund, a distinguished Pension Fund Manager serving Central Government employees, State Government employees, and private sector employees, is set to elevate its digital presence in partnership with BigTrunk, a leading digital marketing agency known for driving transformative brand narratives across India and the UAE. This key player in the retirement financial solutions space now aims to deepen its connection with individuals by shaping meaningful narratives around the National Pension System (NPS). The collaboration with BigTrunk marks a strategic move to engage a broader audience, enhance digital storytelling, and empower individuals to secure their financial future.
UTI Pension Fund Spokesperson, Designation,
“We are thrilled to embark on this strategic alliance with BigTrunk. Their proven track record in the financial sector, especially Fund Business, and their ability to craft engaging digital experiences align perfectly with our vision. This collaboration will play a crucial role in expanding our outreach and digital presence and help the newer crop of investors understand the value of NPS as an option, empowering them to fulfil their aspirations.”
In response to this, Alay Mehta, Digital Marketing Manager at UTI Pension Fund, said,
“We are honoured to partner with UTI Pension Fund and contribute to their mission of promoting retirement planning. By using the power of digital storytelling and creating snackable, engaging content formats, we aim to drive awareness and strengthen their reach by educating the audience about the NPS, empowering them by highlighting the USPs and engaging them. By combining data-driven insights with creative storytelling, we will help UTI Pension Fund stand out in the crowded marketplace and foster a stronger retirement savings culture.”
BigTrunk Communications, headquartered in Mumbai with branches in Delhi, Bangalore, and UAE, is a digital integrated marketing agency that seamlessly blends digital, creative, and media services. With a vision to ensure seamless integration across digital, creative, and media services, this 360-degree agency aims to execute impactful and result-oriented marketing campaigns for its patrons. The company has managed to cross milestones and set records in various product categories and segments such as luxury, retail, fashion and clothing, food and beverages, education, media and entertainment, real estate, BFSI, e-commerce, and pharmacy. BigTrunk Communications is associated with leading brands such as Aadhar Housing Finance, Aditya Birla Sun Life Mutual Fund, Saraswat Co-operative Bank, Motilal Oswal, Aeon Credit Service, Equirus Capital, Shubham Housing Finance, IndoStar Capital Finance Limited, and Coverfox Insurance, among others.
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