Snapchat Announces a Unified Monetisation Program for Creators

Snapchat has announced an expansion of its Monetization Program, introducing a unified approach that now includes ads within creators’ Stories and longer Spotlight videos. With Spotlight viewership seeing a 25% increase year-over-year, the platform is creating more opportunities for creators to generate revenue from their content. Starting February 1, 2025, eligible creators can monetize Spotlight videos longer than one minute.

The Monetization Program comes with specific eligibility criteria for creators:

• Follower Threshold: Creators must have at least 50,000 followers.
• Content Activity: Creators need to post a minimum of 25 times per month to Saved Stories or Spotlight.
• Consistency: Posting to Spotlight or Public Stories is required on at least 10 of the last 28 days.
• Performance Metrics: Creators must meet one of the following in the last 28 days:
  • 10 million Snap views
  • 1 million Spotlight views
  • 12,000 hours of view time

Further details, including eligible countries, are available on Snapchat’s Creator Hub.

Over the past year, Snapchat has seen a significant increase in creator participation, with the number of creators posting publicly more than tripling. This highlights the growing appeal of the platform’s tools and programs. Snapchat remains dedicated to enhancing the rewards available to creators, from the Monetization Program to the Snap Star Collab Studio, and other initiatives designed to help creators succeed and earn rewards for their authentic content.

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