Shriram Finance has appointed PHD India, a division of the Omnicom Media Group, as its agency of record to manage its integrated media mandate. After an intense multi-agency pitch, PHD emerged victorious and won the account of one of India’s biggest NBFCs, which it will service from its Mumbai office.
PHD India will use its strategic expertise and creative intelligence to boost the brand’s market presence and build stronger relationships with India’s varied populations in order to promote long-term, sustainable business growth.
Shriram Finance is an Indian retail NBFC that provides credit solutions for commercial vehicles, two-wheeler loans, car loans, home loans, gold loans, personal loans, and small business loans. By reaching audiences nationwide and empowering consumers through financial inclusion, the agency will raise awareness of the brand’s products.
Speaking about the partnership, Monaz Todywalla, CEO of PHD India, shared,
“We are delighted to partner with Shriram Finance to fuel the brand’s ascent and overall growth. With our strong background in the financial services sector and passion for redefining customer obsession, we are excited to help the brand achieve an authoritative share of attention to outthink, outpace, and outgrow the market over the coming years.”
Elizabeth Venkataraman, ED and Head of Marketing at Shriram Finance, said,
“As we drive deeper consumer connections to cater to today’s evolving needs, our partnership with PHD underscores our commitment to supporting India’s dreams, aspirations and needs. Bringing the power of our differentiated offerings to consumers through the agency’s agile, effective, and innovative media thinking, we are confident that we will not only navigate marketing complexities but also maximize the impact of our growth plans.”
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