Nicola Barnes has been elevated to head of investment at iProspect, a dentsu company. She joined iProspect almost four years ago, initially serving as the group investment director for NSW before bringing Victoria under her purview almost two years ago.
Barnes has held positions as an investment director at sister agency Carat and in London media agencies. She has local media connections in both Sydney and Melbourne and has worked in both cities. In her new role, she will be responsible for iProspect’s national investment team.
iProspect National managing director Marcelle Gomez said,
“Nicola has been an incredible force within our business, driving our investment product and broader agency initiatives. She is a huge asset to the team, part of our cultural fabric, and is well-loved and respected by our media partners. It is a testament to the iProspect business that she can now take this next career step with us. I am so proud that Nicola is a part of our team, and I am excited to see how she continues to deliver investment outcomes that deliver accelerated growth for our clients.”
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