Social Beat Recognized as an Indicorn

Social Beat has announced that the agency has been recognized as an Indicorn for crossing INR 100 crore in revenue while remaining profitable, its CEO and Co-Founder Vikas Chawla shared the news on LinkedIn. Social Beat is a digital independent agency that enables brands to growth. It was started in 2012 with just two team members. Since then, they have worked with renowned brands such as Bharat Matrimony, Adani Wilmer, Jaquar, Samsonite, Mankind Pharma, and so on.

Vikas’ three core principles

Vikas accredited Social Beat’s recognition as an Indicorns to the team and clients for their continuous support and to growing together. Reflecting on his journey, he shared three core principles-

1. The agency focused on unit economics by making client engagement a priority. They ensured every client engagement positively impacted the bottom line, that involved constantly analyzing costs, optimizing process, and delivering real and measurable ROI for the clients and the agency.
2. They streamlined operations with compromising on quality. Vikas stated that they invested in the right tools and technologies, and more importantly in people so that they work smarter, not just harder.
3. The agency ensured staying ahead by innovating, expanding capabilities and delivering greater impact to clients. The approach created values and justified higher fees, allowing continuous growth.

Here’s what they said

Announcing the news on LinkedIn, Vikas shared tips for budding entrepreneurs. He said,

“For budding entrepreneurs, here’s my advice:
➞ Scrutinize your unit economics from day one
➞ Identify what can boost productivity and invest in it
➞ Always look for ways to provide more value to your clients

Remember, profitability is the key to long-term success. Instead of asking, “How can you grow faster?” focus on “How can you create more sustainable value?”

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About Netra

Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.

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