McCann Worldgroup India has appointed Jeff Thomas, an experienced brand strategist, as the new Assistant Vice President (AVP) of Strategy and Planning at McCann Bangalore. His experience spans more than 15 years, with a background in digital marketing, communications, and advertising. Jeff has worked for a variety of digital-first companies throughout his career. Before joining McCann, Thomas was Senior Director of Brand Strategy at Dentsu India.
Thomas’ experience in both the digital and traditional brand ecosystems is expected to improve McCann’s ability to deliver impactful strategies for its clients in Bangalore. Jeff has over 15 years of experience working with digital-first companies, including Digitally Inspired Media, Spinta, MeetMyCoach, DSmart Technologies, and Webdura. His most recent position was Senior Director of Brand Strategy at Dentsu, where he created marketing accelerators for well-known and up-and-coming brands like Titan, Reliance Fashion World, TVS, Federal Bank, Tanishq, and ITC Dark Fantasy.
Additionally, he has served as a Brand Consultant for Wodier Research & Consulting and OncMD. He was previously an Assistant Manager of Marketing at HIP and a Senior Account Planner at TBWA Worldwide.
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Alok Lall, executive director of McCann Worldgroup India said,
“We take pride in our ability to partner clients in finding solutions that create impact. As the marketing landscape is changing, brand strategists needs to leverage the power of platforms and audience understanding to craft impactful solutions. Jeff joins the McCann strategy team and brings an ideal mix of digital first experience as well big brand ecosystems. His joining the McCann fold will add a new dimension to our valued client relationships in our Bangalore operation.”
Jeff said,
“I’m excited to join McCann Worldgroup, whose core belief that a Truth Well Told has the power to move people resonates deeply with me. McCann’s reputation for using creativity to drive real-world impact, coupled with their unwavering commitment to effectiveness, makes it a perfect home for strategists. Having spent relatively equal amounts of time in my career across both mainline and digital mandates, I am eager contribute to a media-agnostic planning practice dedicated to uncovering and leveraging data driven insights, crafting brand narratives rooted in truth, and building strategies that drive growth for our client partners.”
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