Shankar Rajagopal has been appointed as GroupM Vietnam’s new CEO. Shankar brings extensive experience to the role, having previously served as Managing Director of Mindshare Vietnam from 2018 to 2022, where he oversaw numerous transformative initiatives.
Shankar has over 25 years of experience in the advertising industry and has worked at GroupM for more than 15 years. He has held various positions in Malaysia, China, Vietnam, and Singapore, which has given him a thorough understanding of the Southeast Asian market. Among his noteworthy accomplishments are his leadership in the founding of mSIX and OpenMind in Vietnam, which fueled company expansion and creativity.
Before joining GroupM, Shankar was the Planning Director at Starcom and, beginning in 2006, the Business Director at Maxus Global. Before joining Kantar, he started his career at Nielsen. In 2003, he finally made his way into the advertising business.
Shankar’s appointment is a calculated step for GroupM as it maintains its dominance in Vietnam’s cutthroat media market.
Announcing his appointment on LinkedIn, GroupM Vietnam said,
“We’re confident that Shankar’s leadership, experience, and vision will drive continued growth and success for GroupM Vietnam, the market’s #1 media agency group (COMvergence Vietnam Media Agency Billings & Market Shares, Final 2023).”
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