Ashley Madison, the world’s leading married dating site, has hired Mumbai-based communications firm Pitchfork Partners Strategic Consulting LLP as its strategic communication counsel. Ashley Madison, known for providing users with a discreet space to explore personal relationships, hopes to expand its presence in India through this partnership.
Pitchfork Partners will manage Ashley Madison’s overall communication narrative and oversee the company’s PR, social media, and digital strategies in India. With a global presence in 45 nations, the platform is committed to giving people the tools they need to manage relationships while protecting their privacy.
This collaboration comes as Ashley Madison seeks to develop an engaging communication strategy that speaks to the cultural sensitivities of the Indian market. The emphasis will be on positioning Ashley Madison as a service that connects like-minded people seeking to explore their desires discreetly.
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This strategic partnership is a significant step forward for Ashley Madison, as it aims to foster an inclusive and respectful community in India, capturing the nuances of local culture while providing a platform for personal exploration.
Paul Keable, Chief Strategy Officer of Ashley Madison, expressed his enthusiasm about the partnership stating
“We look forward to expanding our operations in India and growing our global membership base, which now exceeds 85 million since the site’s inception in 2002. In this endeavor, we rely on the expertise of Pitchfork Partners to help us effectively communicate with both existing and prospective users and to establish our platform as a safe and secure space for discreet connections.”
Jaideep Shergill, co-founder of Pitchfork Partners Strategic Consulting, also shared his insights, saying,
“We are excited to collaborate with Ashley Madison. Our approach to building thoughtful communication and digital strategies for the brand aligns with their commitment to providing a non-judgmental and like-minded space for personal exploration. Together, we look forward to creating a positive narrative that respects the cultural fabric of India while supporting Ashley Madison’s growth in the market.”
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