Audi Middle East has appointed independent creative communications agency The Romans as its public relations partner, as the brand plans a series of marketing activities in the coming months to highlight its commitment to sustainability, innovation, and the future of electric mobility.
The Romans will provide Audi Middle East with PR and communications support over three years to increase the brand’s presence in key regional markets. The collaboration aims to assist Audi in navigating this competitive era while reinforcing its position in the automotive industry.
Elmir Arnautovic, Communications Director at Audi Middle East, emphasized the importance of this collaboration in light of the rapidly evolving mobility sector. He commented: “Audi is entering an exciting and critical new phase. To successfully grow our brand during this period, we need fresh ideas and integrated thinking. The Romans impressed us with their ability to use PR as a true brand-building tool, standing out from the conventional approaches we often see in the industry.”
The Romans, known for taking on projects that challenge the status quo, expressed enthusiasm about the partnership. Joe Lipscombe, Partner at The Romans, shared: “Audi is one of the most iconic automotive brands globally, and its focus on design, innovation, and sustainability is truly inspiring. The goals they’ve set are ambitious and challenging, and we’re eager to bring our unique strategic and creative expertise to support Audi in this transformative time for the industry.”
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