Adobe, the global leader in personalized digital experience, announced that Dentsu Creative has been selected as lead global scaled creative and content agency for its Digital Media Business (DMe), following an extensive and competitive review. Together, Dentsu Creative, Tag Worldwide, and Adobe will redefine advertising by driving personalization at scale through a robust Gen AI-powered content supply chain.
Transcending a traditional creative remit, Dentsu Creative will architect the company’s first “Global” go-to-market model, designed to drive relevance, effectiveness and efficiency both globally and locally across key regions: Americas, EMEA, APAC, and Japan. The global agency will also lead product and release marketing and local campaigns for the company’s most trusted B2B and B2C creative products and services. Underpinning the relationship is a unified global technology backbone, enabled by Adobe’s integrated set of best-in-class products to help companies optimize their supply chain, and proprietary technologies from Dentsu Digital and Tag Worldwide.
Abbey Klaassen, Global Brand President, Dentsu Creative, said,
“As a creative team that has long relied on Adobe’s products and services to imagine, create and bring digital experiences to life, this new partnership is meaningful in so many ways. We’re energized by Adobe’s vision to change the world through personalized experiences, and this fueled us to bring transformative thinking and creativity to every interaction. Now, we’re ready to bring that to customers everywhere through Adobe’s Digital Media Business.”
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