Lizza Gebilagin has been appointed Head of Content at Tonic, a media network focused on health and wellbeing. The former Women’s Health editor-in-chief has over 20 years of omnichannel media experience. She has worked across notable companies including senior editorial positions at News Corp, Pacific Magazine, and Bauer.
Gebilagin will be in charge of content for Tonic’s 360 suite of products and services. They include Tonic Television, Tonic Digital Panels, Aboriginal Health Television, and mydoctor.com.au, with a combined monthly reach of more than 16 million.
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Gebilagin said,
“Throughout my career, I’ve been passionate about creating content that empowers people to transform their lives. I’m proud to join Tonic and build on co-founder Dr. Norman Swan’s incredible foundation to continue to bridge the gap in health literacy.”
Tonic Media Network CEO Richard Silverton commented,
“Tonic is committed to harnessing the power of media to drive positive change in the health landscape of Australia. Lizza’s extensive experience and innovative approach to content creation make her an invaluable addition to our team as we continue to grow our reach and influence, amplifying our health and wellness communications and ensuring we engage with those who need it the most.”
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