Wondrlab, the platform-first martech network, has announced its latest brand mandate win with Blue Heaven, a well-known Indian cosmetics brand. Blue Heaven, which has been around for over 50 years, has continuously reinvented itself and integrated makeup into daily life. The brand intends to attract a younger demographic and strengthen its appeal to aspirational consumers. Wondrlab will use its full-funnel strategy to oversee Blue Heaven’s brand mandate. This collaboration will launch with a fun campaign that will be revealed soon and is full of creative ideas and surprises.
Jayanti Choudhary, head of marketing at Esme Consumer, retail expressed, “As we embark on this new chapter for Blue Heaven, it was important for us to partner with a creative agency that understands our journey and vision. Wondrlab’s innovative approach and deep consumer insights make them the ideal partner to help us engage with a younger, more dynamic audience.”
Rakesh Hinduja, managing partner and co-founder, Wondrlab Network shared his excitement: “We’re thrilled to be part of Blue Heaven’s transformation journey. With their rich history and our data first full funnel marketing strategy, we aim to craft campaigns that will not only resonate with their current target audience but also bring in newer groups for its new product portfolio. We aim to elevate the brand’s aspirational appeal, backed by the brand’s investments in innovations.”
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