Manaswita Singh has been appointed as Chief Commercial Officer – Middle East & Africa for Kantar’s Insights Division, a marketing data and analytics company. Manaswita’s new regional position will center on strengthening ties with local, regional, and international clients to provide them with the best Kantar offers and assist them in defining their brand’s future.
Manaswita is a firm believer in the ability of insights to drive brand expansion. Her research experience spans more than 21 years, 19 of which were spent at Kantar in various capacities in the Middle East, India, and Vietnam. Her vast experience in brand, creative, media, and analytics, coupled with her previous role as Chief Growth Officer for Kantar in the Middle East, makes her an invaluable brand partner in assisting clients in increasing their market share.
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Singh will join the MEA Exco and report to Adeola Tejumola. As of September 1, 2024, she has officially assumed her role. The core of Kantar’s global growth strategy is its workforce, as the company keeps up the pace of its innovation journey to become the go-to brand partner for the most successful businesses in the world.
Adeola Tejumola, Executive Managing Director for Middle East & Africa, Insights Division, Kantar, said,
“I’m delighted to see our talent grow into roles of increased responsibility. Manaswita is an inspiring leader and well-known industry expert whose success is helping shape the brands of tomorrow. She is testament to our commitment to creating rewarding career paths and meaningful progression within the company. I look forward to working closely with Manaswita as we pursue growth for the business and the brands we serve.”
