Snapchat and ROI Hunter Partner for Useful Product Insights

Snapchat and ROI Hunter, a product performance management (PPM) tool, have partnered to provide e-commerce marketers with useful product insights. After Meta and Google, Snap is the third ad network to be integrated with ROI Hunter. With these new features, retailers utilizing Snapchat to connect with and compel action from our distinct audience will see improved outcomes.

Snapchat partners with ROI Hunter to supercharge performance

With over $2 billion in paid advertising spend under management, ROI Hunter is the largest product performance management platform in the world. The technology powers every department with consistent, easily accessible, and understandable data to assess profitability and cost to drive success at scale. Retailers are given real-time product performance analytics by the technology.

Through dynamic product advertising, the partnership will boost Snapchat’s performance for retailers in the UK, Saudi Arabia, United Arab Emirates, and Bahrain. Additionally, it seeks to position ROI Hunter and Snapchat for sustained revenue growth in the second half of 2024 and 2025 through improved product capabilities and innovation.

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Here’s what they said

As reported by Campaign Middle East,

Ronan Harris, President of EMEA, Snap Inc. said,

“We’re happy to be partnering with ROI Hunter, an innovator in product performance marketing. Together we will further enable retailers on Snapchat to make smarter decisions and optimise their campaigns. Across recent trials, we’ve seen strong improvements in performance, with clients already seeing greater return on ad spend.”

Karel Schindler, Founder & CEO, ROI Hunter, commented, 

“We’re very excited to partner with Snapchat. Their platform is at the forefront of reaching audiences around the world, and we look forward to working with them to strengthen the performance of their retail promotions. Using SKU-level performance data, we’ve driven substantial success during each initial trial with Snapchat retailers, and the road ahead offers numerous opportunities for continuing to advance that success.”

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About Netra

Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.

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