Tennis Australia Works with Magnite to Unlock the Power of Programmatic

Published on: August 7, 2024

Tennis Australia sought to diversify its advertising strategy beyond traditional brand sponsorships by enabling programmatic ad buying across its digital assets.

In their quest, they required an ad tech vendor adept in both technical implementation and operational excellence to help them build a robust programmatic foundation and scale into the future.

Now, with robust technology in place, along with the support and guidance of Magnite’s local team of programmatic experts, Tennis Australia is well-placed to grow its digital revenue and future-proof its business.

Download the case study to find out more about how Magnite’s DV+ SSP and turnkey header bidding wrapper management with Demand Manager helped Tennis Australia to build a new revenue stream, boost operational efficiency, and discover new global demand during the Australian Open tennis event.

Read more: Magnite Bags Tennis Australia for Programmatic Advertising

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About Neha M Parikh

Neha M Parikh is Editor and Head of Content at Adtech Today and Adtech Today Middle East, where she leads editorial strategy across both editions. She interviews senior marketers, media and adtech leaders across India, APAC and the Middle East, and commissions bylined perspectives from C-suite executives. With a Master's in Finance, she brings a commercial lens to how she reads the industry: following where budgets, technology and accountability are moving, and asking leaders what that shift looks like from the inside.

View all posts by Neha M Parikh