Haier Appliances India has awarded the digital mandate to SW Network, an integrated advertising agency. The mandate represents a significant collaboration aimed at increasing brand awareness and driving business growth. Through this strategic partnership, Haier’s position in the Indian consumer market will be strengthened through the use of integrated social media marketing, content marketing, and website development services. After a multi-agency pitch, the mandate was obtained, and SW Network’s Delhi headquarters will oversee its management.
Haier Appliances India, a global leading appliance brand for the past 15 years, is dedicated to innovation and excellence. This collaboration with SW Network demonstrates its commitment to upholding a robust, lively, and captivating brand identity as a frontrunner in the home appliances and consumer electronics industries across a range of digital channels. As part of this digital mandate, SW Network will be in charge of carrying out an extensive social media digital mandate that is intended to appeal to the contemporary, tech-savvy Indian customer.
SW Network’s comprehensive 360-degree approach to social media marketing, combined with an innovative content strategy, is certain to propel Haier Appliances India to new heights.
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Pranav Agarwal, co-founder of SW Network said,
“With the increasing importance of digital engagement, it becomes imperative for brands to establish a solid image across digital platforms. At SW Network, we aim to create compelling and effective social media strategies that will enhance the brand’s visibility and drive business impact. By harnessing our expertise in social media marketing, content marketing, and website creative services, we aim to consolidate the position of Haier Appliances as a household name across India.”
Priyanka Sethi, head of marketing, Haier Appliances India, said,
“At Haier, we believe in the power of innovation and building meaningful connections with our audience. Partnering with SW Network will allow us to leverage their creative expertise and strategic insights to strengthen our digital presence. This collaboration is pivotal for effectively reaching our target consumers and expanding our digital footprint in the Indian consumer market. We believe that SW Network’s innovative and creative approach will play a crucial role in helping us achieve our business objectives in the years to come.”
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