The market for Global Capability Centers (GCCs) is growing quickly; over the next five to six years, 800 new GCCs are expected to open in India. This increases the 1,600 already in place, or half of the GCCs worldwide. Additionally, 40% of corporate employees work in GCC centers, which contribute 1% of the nation’s GDP. According to Deloitte’s Technology Trend Report, the Indian GCC market could generate over US$100 billion in revenue by 2030 and employ more than 4.5 million people. Differentiation is essential in this highly competitive environment, especially when it comes to employee experience and employer branding.
For 23 years, Origami Creative, a boutique creative branding and marketing agency, has provided comprehensive brand solutions to clients in Canada, the UAE, and India. Although the agency specializes in developing new brands, strategy, repositioning, identity creation, and digital experiences, it also works with clients like Mindtree, Accenture, Coastal Qatar, RSA, and John Deere. It has proven to be excellent at bridging the gap between creative concepts and persuasive marketing. In addition to developing engaging, idea-driven strategies, the agency has a robust in-house technology team and is committed to identifying a brand’s fundamental mission.
Aniisu K. Verghese, a well-known author, expert in internal communications and personal branding, and Prosci Certified Change Management Practitioner, has partnered with the agency. Recently, Verghese was granted Permanent Residency in Sydney, Australia, as a result of the Distinguished Talent Program.
Verghese and Origami Creative have a long-standing partnership and Origami Creative benefits from his wealth of knowledge and wisdom. Between 2004 and 2006, when Verghese worked in the marketing and communications team at Accenture, India, this was the agency that was registered. They recently collaborated to audit and carry out a competitor analysis on internal communications and employer branding for a multinational, diversified company that aimed to be the employer of choice in a cutthroat industry.
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Verghese has been working in shared services environments and global capability for more than 24 years, having held positions at companies like Tesco, Fidelity Investments, Accenture, Sapient, and Sabre. In addition to having a Ph.D. in HR & OB, he was named a LinkedIn Top Voice for Personal Branding and Internal Communications in 2023. He has since written a number of important books, such as Get Intentional (2021), Inclusive Internal Communications (2023), and Internal Communications – Insights, Practices, and Models (2012). Among his honors are the Public Relations Council of India’s Hall of Fame award (2015) and the IABC APAC Communicator of the Year (2022).
With his move to Sydney, Verghese embarks on a new chapter in his career that will allow him to interact directly with international companies looking to improve their internal communications and personal branding. His contributions to international publications and service on the IABC’s Organizational Structure & Governance Model Taskforce are examples of his industry-wide thought leadership.
Ravi D’Abreo, founder of Origami Creative, said,
“I am pleased to be partnering with Aniisu. We have interacted in the past and I have observed his passion, commitment, growth and achievements as an internal communications thought- leader. His track record is fantastic, and it is a privilege to collaborate with him and tap into his wealth of experience. We believe in meaningful engagements and partnerships that create significant value for our clients. Our association with Dr. Verghese has already demonstrated how we can help our clients scale their reputation and brand recall.”
Aniisu K. Verghese, Ph.D., said,
“I am excited to move to Sydney and continue to offer my expertise from here. The country’s dynamic business environment and spirit of innovation align with my commitment to driving positive change in communication and branding. I am pleased to be engaging with Ravi and his team at Origami Creative, an agency whose work I have seen at close quarters and know the quality and scale of deliverables. They can make an impact on global shared services and capability centers who want to make a tangible difference with their branding within and with the business landscape.”
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