James Tan has been appointed Creative Director at Cheil Middle East & Africa. Tan, who has over 15 years of experience in integrated advertising, contributed to the agency’s creative success and helped it win awards on a national and international level.
Tan started out in the agency as a senior copywriter and worked his way up to associate creative director before receiving promotion to his current role at Cheil. He has several campaigns in his portfolio that were made for well-known international brands. Cressida Pickavance was named Director of Direct-to-Consumer Strategy by Cheil Middle East & Africa earlier this year. Pickavance will oversee the agency’s strategic plans and manage sizable cross-functional teams working in a range of digital fields.
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As reported by Campaign ME,
On his appointment, James Tan said,
“I’m thrilled to lead our creative efforts and continue pushing boundaries with our talented team. Together, we are dedicated to delivering even more groundbreaking work that not only resonates with audiences but also drives positive change in our industry. Our focus remains on creating impactful campaigns that inspire and provoke thought, reinforcing Cheil MEA’s reputation as a leader in innovative advertising solutions.”
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