Chase and JCDecaux Generate Excitement for the Euros with Programmatic Campaign

As the Euros 2024 final closed in, Chase ran a brilliant OOH programmatic campaign that used the power of the public screen to capture the nation’s spirit.

The creative featured Chase’s iconic branding, as well as three famous faces – Bukayo Saka, Harry Kane, and Declan Rice – and simultaneously drove awareness of the brand while generating excitement for the tournament’s conclusion, which took place Sunday 14th July at 8pm.

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Image credit- JCDecaux
Previously, the brand ran a different creative ahead of England’s semi-final against the Netherlands on Wednesday, before adopting the new creative via programmatic booking following the result.
JCDecaux, Chase Bank, OOH, out of home, programmatic, OOH programmatic campaign, public screen, creative, branding, Bukayo Saka, Harry Kane, Declan Rice, awareness, brand awareness, programmatic booking, Netherlands, England, UEFA Euro, EssenceMediacom, GroupM, campaign, digital capabilities, DOOH, digital out of home, digital,
Image credit- JCDecaux
Delivered by EssenceMediacom and GroupM, the campaign is a powerful showcase for the new digital capabilities of Out-of-Home.
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Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.

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