AdLift Secures Integrated Digital Marketing Mandate for Mederma

AdLift, a global digital marketing agency, recently added Mederma to its client list of some of the industry’s top players. Mederma is a part of Win-Medicare Pvt. Ltd., the healthcare business owned by the prominent industrialist Umesh Modi group in India. The agency is in charge of overseeing Mederma’s integrated digital mandate.

AdLift will provide the company’s brands with premium digital services like SEO, SEM, content marketing, and social media on top as part of this strategic partnership. The agency’s strategy will increase the brand’s online visibility with keyword marketing tactics, spur organic growth through on- and off-page content strategies, and further optimize its growth by incorporating Search Engine Marketing (SEM). To increase traffic to the business’s social media platforms and generate organic leads, this will be paired with well-planned social media campaigns.

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Here’s what they said

Prashant Puri, co-founder & CEO of AdLift, expressed his enthusiasm about the collaboration stating,

“With AdLift’s expertise of leading integrated campaigns for clients across industries and our expertise in SEO and SEM, this collaboration is a perfect synergy. We are confident that the result-oriented organic search strategy will gel meticulously with the paid marketing campaigns for the company. The social media campaigns will help the company promote its brands regularly, adding more followers to their social media platforms, and ultimately resulting in better search results and product queries.

Talking about the collaboration, Himani Modi Agarwal, Director at Win Healthcare said,

“The healthcare sector is $10 trillion where Indian healthcare sector accounts for about $372 billion and is growing at a compounded annual growth rate (CAGR) of 22%. Given the population size, there is huge scope for growth hence an opportunity to remain on top of people’s minds. Mederma is one of our unique brands that provides specific solutions to users’ problems. We are excited to partner with AdLift and leverage their deep expertise in performance marketing service to elevate our digital presence.”

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About Netra

Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.

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