The Indian influencer marketing platform Qoruz and Dabur, which is well-known for its natural and ayurvedic products, have announced a new collaboration. Through this partnership, Dabur hopes to improve its influencer marketing strategy and guarantee more authentic and productive interaction with its target market.
As part of this collaboration, Dabur will make use of Qoruz’s influencer intelligence platform to expedite all aspects of its influencer marketing strategy, from identifying influencers who share the brand’s values to providing thorough reporting. This approach is expected to enhance Dabur’s relationship with customers by presenting its products in a genuine and approachable way.
The collaboration is anticipated to give Dabur’s influencer marketing initiatives a new outlook, allowing the company to use influencer content more strategically and effectively. By utilizing Qoruz’s platform, Dabur will gain access to data-driven insights regarding audience engagement and influencer performance, which will aid in the development of campaigns that effectively appeal to their target demographic.
Read More: Tonic Worldwide bags digital mandate for Daawat-owner LT Foods
Praanesh Bhuvaneswar, The Co-Founder and CEO of Qoruz, highlighted the partnership, saying,
“Partnering with Dabur is an opportunity for us to apply our platform’s capabilities to a brand with a rich heritage in natural products. We’re focused on assisting Dabur in achieving their influencer marketing goals by facilitating authentic connections between their brand and the audience.”
Mr. Vikram Gupta, Digital Lead at Dabur India Limited, said,
“We believe that this collaboration with Qoruz will help identify and create genuine narratives around our products, fostering trust and long-lasting relationships with our consumers. By utilizing advanced analytics and insights, we aim to engage with our audience in a more authentic and impactful manner, ensuring that our brand continues to resonate deeply with our consumers.”
Read More: FCB/SIX secures SEO and content mandate for Nuvision Autoglass
