Starcom, a Publicis media agency, won Ubisoft’s global media planning and buying account after a competitive pitch. WPP’s GroupM was the account incumbent. After Havas Media reversed course and sold the publisher of video games to other stakeholders, Vivendi acquired a majority stake in the company. It was reappointed in late 2015.
Starcom wins Ubisoft’s global media planning and buying account
At the time, the UK contributed £16 million to the £20 million value of the Ubisoft account. It included Australia and 17 European countries. Presumably, GroupM, under the direction of GroupM France, repitched the account.
Starcom’s initial activity is expected to begin in early 2025. The newest installment in Ubisoft’s well-liked Assassin’s Creed game series, “Assassin’s Creed Codename: Red,” is scheduled for release during the company’s 2025 fiscal year, which ends in March 2025. In terms of creative collaboration, Ubisoft has previously worked with DDB Paris on a film for “Far Cry 5” in 2018 as well as the cinema, TV, and digital promotion of “Far Cry 6” in 2021.
Read More: Starcom Middle East Appoints Donnacha Kinsella as Head for Saudi Arabia
Author Profile
- Netra
- Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.
Latest Posts
- MediaMay 20, 2024Refinery89 Achieves Google Certified Publishing Partner (GCPP) Status
- MarketingMay 20, 2024News18 Executes Creative OOH Campaign at GroupM Office
- MediaMay 20, 2024TikTok is Experimenting Long Form, 60-Minute Video Upload
- MediaMay 20, 2024HUL Names Four Young Leaders To Join HUL Management Committee