EcoMedia Solutions Pvt. Ltd. (EcoMS) has officially launched as a full-spectrum sustainability services provider, created to support governments, enterprises, and brands in transitioning from climate pledges to measurable environmental impact.

As part of the launch, the company introduced EMS (Environment Media Solutions) — a patent-filed technology platform that embeds sustainability metrics directly into media planning, buying, and event execution. The tool evaluates and tracks environmental impact across channels including out-of-home, digital, print, and experiential formats. It also enables sustainable event management and real-time carbon monitoring.

Established by sustainability and communications expert Rumjhum Gupta, EcoMS aims to deliver a blend of technology-driven tools and advisory services spanning assessment, reporting, compliance, carbon management, and sustainability-led communication.

Speaking on the launch, Rumjhum Gupta, Founder & CEO, EcoMedia Solutions, said, “At a time when the world is racing to balance growth with responsibility, sustainability can no longer be an add-on; it must be integrated into how organizations operate, communicate, and evolve. EcoMS was created to help businesses achieve this alignment through actionable, tech-backed, and measurable frameworks that translate sustainability ambition into tangible outcomes.”

Gupta further added, “EMS is not just a product, it’s proof that technology can make sustainability measurable and actionable. It helps brands and agencies strike a balance between creativity, accountability, and climate consciousness, ensuring every impression counts for the planet.”

The company highlighted the growing importance of sustainability in India’s rapidly expanding advertising and experiential industry — now increasing at nearly 20% annually. According to EcoMS, platforms like EMS can help organisations meet emerging ESG mandates and showcase transparent environmental stewardship.

Read more: