Zurich Kotak General Insurance has introduced a new interactive consumer engagement initiative, The Game of Dares, in partnership with quick-commerce platform Zepto, combining entertainment with a message around readiness and protection.
Conceptualised as a playful, card-based game, The Game of Dares invites participants to take on light-hearted challenges that test balance, patience, courage and quick thinking. With a mix of dare cards, safe cards and special cards, the game adds elements of surprise and humour, while subtly communicating the value of having insurance support in an uncertain world.
The initiative draws an analogy between life’s unpredictability and the confidence that comes from being prepared, reframing insurance as an enabler that allows people to embrace challenges rather than shy away from them.
Running for a limited time, the campaign is being distributed through selected Zepto orders across key Indian cities. Customers placing New Year orders above ₹149 during the campaign window may receive The Game of Dares as part of their delivery, turning a routine purchase into an engaging experience.
With this collaboration, Zurich Kotak General Insurance aims to build stronger connections with young, urban audiences through interactive and culturally relevant formats, reinforcing the role of insurance as an essential part of contemporary lifestyles.
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