Unified retail media platform Zitcha has appointed seasoned retail media sales leader Jim Kane as Global Vice President of Sales to drive its international expansion.
In this role, Kane will define and implement Zitcha’s global sales strategy, spearhead revenue growth, and expand the company’s presence in key markets. He will also build and lead a high-performance sales team while strengthening partnerships with retailers, brands, and advertising partners.
Additionally, Kane will refine Zitcha’s go-to-market strategy, leveraging data analytics and market intelligence to enhance sales performance and drive product innovation.
Bringing extensive experience in shopper marketing, retail media, and adtech, Kane previously led sales for Walmart’s Sam’s Club division at WPP’s Triad Retail Media, playing a key role in its post-acquisition integration. He also helped launch the first retail media network in the sporting goods sector at DICK’S Sporting Goods and has advised C-suite executives on retail growth strategies.
Speaking on his new role, Kane said,
“Retail media is evolving quickly, and Zitcha is uniquely positioned to support retailers in building networks that have real impact, for themselves and their brand partners. Built from the retailer’s perspective, the Zitcha platform is a game changer for its ability to unify retail media across multiple environments. I’m looking forward to working with the team to further establish Zitcha as the partner of choice for retailers and brands around the globe.”
Meanwhile, Nick Hinsley, Zitcha’s chief revenue officer, commented
“After meeting Jim, the decision to bring him on board was an easy one. His firsthand experience with the internal challenges and relationships within a retailer when considering or scaling a retail media network is invaluable.”
He added,
“He has broad and deep knowledge of global retailers – those already operating networks and those looking to fast-follow with their own. Importantly, he is passionate about Zitcha’s platform, its market position, and long-term vision. He will be a trusted advisor for our team and partners, and is an important addition as we continue to grow Zitcha around the world.”
Kane’s appointment comes on the heels of Zitcha’s recent addition of Debra Berman (former Chief Marketing Officer at Yahoo and JCPenney) and Jonathan Waecker (who has held senior marketing and global executive roles at Yahoo, The Walt Disney Company, Zynga, and most recently The Warehouse Group, New Zealand’s largest retail group) to senior advisory positions, reinforcing the company’s commitment to accelerating its global expansion.
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