Dubai, UAE – October 2025 – Zed by Al Ghurair, the innovative UAE-born ride-hailing platform, has appointed POP Communications as its public relations agency of record. The partnership aims to strengthen Zed’s market presence, elevate brand visibility, and amplify conversations around the future of mobility in the Middle East.
Zed, developed by Al Ghurair, is redefining urban transportation through a seamless fusion of technology, comfort, and human connection. Built with the Emirates in mind, the platform combines homegrown innovation with a deep understanding of Dubai’s evolving transport ecosystem to deliver reliable, efficient, and people-centric journeys.
Through this collaboration, POP Communications will spearhead Zed’s communication strategy — spotlighting its innovation journey, supporting brand storytelling, and driving engagement with key audiences across the region.
Speaking on the partnership, Zainab Imichi Alhassan, Founder of POP Communications, said,
“Partnering with Zed by Al Ghurair marks an exciting milestone for us as we continue to grow our portfolio within the mobility and technology sectors.”
Sarah Curtis, Founder of POP Communications, added,
“Zed’s commitment to elevating everyday travel through smart, human-centric design aligns perfectly with our ethos as an agency that champions brands driving meaningful change.”
Curtis added, “We look forward to helping the team tell their story and cement Zed’s position as a leader in the region’s evolving mobility landscape.”
The collaboration between Zed and POP Communications signals a shared commitment to shaping a smarter, more connected mobility future in the UAE and beyond.
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